Lack of consistent marketing is the number two reason homes don’t sell, behind over pricing.
There are two elements of marketing: (1) Making it as easy as possible for prospective buyers to get the information they’re looking for and (2) Reaching out to prospective buyers.
More and more prospective buyers are doing their own homework before they ever pick up the phone to contact a realtor or home seller. Wherever buyers and their agents are looking for information about available properties, they should be able to find your property. And the information they find should get them thinking that they would like a closer look.
Make it as easy as possible for people to get information about the property. Making them work or wait to find out about it is a sure way to lose their interest.
Buyers want to talk to a real live person when they call. If you can’t always be around to answer the phone, be sure that you have an answering machine that lets callers know they have called the correct number and promises that someone will call them back. And then keep your promise.
Marketing information tactics that Realtors use include:
Marketing outreach announces to prospective buyers and their agents that your home is on the market. It shines a light on your property so people will notice it, even if they aren’t actively looking for it yet. It tells people where to look for more information.
Marketing outreach tactics that realtors use include:
Your marketing plan needs to be one that considers the process from beginning to end – a plan that keeps information fresh, catches the attention of buyers’ agents and new buyers entering the market, and regularly reminds the people you’ve already contacted that you’ve got a terrific home for sale.
An experienced Realtor has mastered the art of accessibility. That’s why, when you are looking for a Realtor, it’s important to choose one who does this work full-time – you’ll need someone who will be able to give his/her full effort to responding to inquiries, screening prospective buyers, making appointments, showing your home, and entertaining offers, and handling negotiations efficiently and effectively.
If you are employed full-time and trying to sell your house on your own, you have a part-time agent: yourself. An important element of good marketing planning is knowing what to do once you have attracted potential buyers to your home. How will you respond to inquiries and make the process of viewing and making an offer on your home a good experience for buyers?